Tuesday, July 10, 2012

Club Penguin + Smoothie Company...?

Hey Penguins!
Thanks to Cena and The Drum, I was able to discover this...


Club Penguin's Partnering with a SMOOTHIE COMPANY!
The company is called "Innocent", and Disney and "Innocent" and partnering to bring a new party. It will be Held on August 22, and you could get the chance to meet Rockhopper. During the "Online Fruit Party", Rockhopper will teach about eating healthy.


Here he is...they've changed him a lot...what is the blue belt? and they added purple feathers in his hat...He's almost... fructified...


        Starting August 8th, every pack of fruit tubes for kids and and pack of children's smoothies will hold a code which will unlock three fruit themes items. There are 24 items in total which means there will be in all, 7 codes. Once all 24 items are unlocked, a special pineapple igloo will be given. 
     Some of the items include: A strawberry costume for your penguin, an orange MP3 player, and a kiwi armchair. 
     Gurdeep Loyal, kids brand marketing manager at innocent, said: “Innocent for Kids has always focused on making healthy eating fun for kids. We’re excited about bringing consumers a new on-pack promotion and partnering with Club Penguin to bring this to life - through the fun fruit costumes, online party and smoothie game.”
     Bobi Carley, commercial director at Disneymedia+ UK & Ireland, added: "Reflecting the shared values of innocent and Club Penguin, we're looking forward to launching a creative, integrated campaign that will be fun for innocent and Club Penguin fans, while promoting healthy food choices and active lifestyles."

     You can read more about their partnership here: Club Penguin and innocent join for healthy eating promotion
    
     This party to me is all about advertising. It is just like the Marvel Super Hero Party and the Make Your Mark Ultimate Jam. Sure, they aren't advertising Disney, but they are still advertising about something. This is making me really mad. I remember the parties were it was 100% Club Penguin. The Winter Luau, The Adventure Party, The Valentines Day Party, The Festival of Flight, The St. Patricks Day Party, The Halloween Party, The Christmas Party where Puffles were first Discovered, The Easter Party, The April Fools Party, The Summer Party, The WIld West Party, The Sports Party, The Festival of Snow, and The Fall Fair. These parties all were the best parties ever. And guess what? THEY HAD NO SPONSORS! They were simply Club Penguin Parties that Made Club Penguin, Club Penguin. 




2 comments: